'Tell me what you eat, I''ll tell you who you are,' said Anthelme Brillat-Savarin. Today, 'You...
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'Tell me what you eat, I''ll tell you who you are,' said Anthelme Brillat-Savarin. Today, 'You...
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How is qualitative marketing and consumer research conducted today? - What is rigorous research...
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The chapters in this volume have been selected from the best papers presented at the 8th Annual C...
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Designed for students, scholars, and marketing research practitioners, this book is designed to t...
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This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held ...
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This groundbreaking book examines the relationship between the development of the consumer soc...
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This groundbreaking book examines the relationship between the development of the consumer soc...
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The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the...
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In spite of, and because of, the attention recently paid to "e;big data"e; and the huge a...
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"e;Research in Consumer Behavior"e; presents cutting-edge consumer research, whether empi...
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With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay...
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