Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely wi...
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'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject ...
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For graduate and undergraduate courses in marketing management.A Succinct Guide to 21st Centu...
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For graduate and undergraduate courses in marketing management. A Suc...
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The full text downloaded to your computer With eBooks you can: search for key concepts, words a...
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For courses in brand management. Create profitable brand strategies by building, measuring, and...
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Mark...
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Mark...
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The undisputed global bestseller in marketing management that consistently reflect changes in mar...
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