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  1. The Luxury Strategy

    The Luxury Strategy

    Jean-Noël Kapferer
    Kogan Page
    Buch
    Sofort lieferbar

    The Luxury Strategy has established itself as the definitive work that sets the record straight o...

    47,50 €
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  2. The New Strategic Brand Management
    -0 %

    The New Strategic Brand Management

    Jean-Noël Kapferer
    Kogan Page
    Taschenbuch
    Sofort lieferbar

    Adopted internationally by business schools, MBA programmes and marketing practitioners alike, Th...

    Unser bisheriger Preis:ORGPRICE: 57,50 €

    Jetzt 57,49 €
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  3. Kapferer on Luxury

    Kapferer on Luxury

    Jean Noel Kapferer
    Kogan Page
    Taschenbuch
    Sofort lieferbar

    In an industry where rarity and exclusivity are keys to success, business growth can be both posi...

    42,50 €
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  4. New Strategic Brand Management
    -0 %

    New Strategic Brand Management

    Jean-Noel Kapferer
    Kogan Page
    Ebook
    Sofort lieferbar

    Adopted internationally by business schools and MBA programmes, this book is the ultimate resourc...

    Unser bisheriger Preis:ORGPRICE: 57,19 €

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  5. Rumors
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    Rumors

    Jean-Noel Kapferer
    Transaction Publishers
    Ebook
    Sofort lieferbar

    Rumors may be the oldest medium of mass communication of information or ideas. Even before there ...

    Unser bisheriger Preis:ORGPRICE: 33,29 €

    Jetzt 29,98 €
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  6. Kapferer on Luxury
    -0 %

    Kapferer on Luxury

    Jean-Noel Kapferer
    Kogan Page
    Ebook
    Sofort lieferbar

    This book addresses the No 1 challenge of all major luxury brands today: How can these brands pur...

    Unser bisheriger Preis:ORGPRICE: 41,93 €

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  7. Luxury Strategy
    -0 %

    Luxury Strategy

    Vincent Bastien
    Kogan Page
    Ebook
    Sofort lieferbar

    Discover the secrets to successful luxury brand management with this bestselling guide written by...

    Unser bisheriger Preis:ORGPRICE: 47,20 €

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  8. Rumors
    -0 %

    Rumors

    Jean-Noel Kapferer
    Taylor and Francis
    Ebook
    Sofort lieferbar

    Rumors may be the oldest medium of mass communication of information or ideas. Even before the...

    Unser bisheriger Preis:ORGPRICE: 56,08 €

    Jetzt 56,07 €
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  9. Rumors
    -0 %

    Rumors

    Jean-Noel Kapferer
    Taylor and Francis
    Ebook
    Sofort lieferbar

    Rumors may be the oldest medium of mass communication of information or ideas. Even before the...

    Unser bisheriger Preis:ORGPRICE: 56,19 €

    Jetzt 56,18 €
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  10. Advances in Luxury Brand Management
    -0 %

    Advances in Luxury Brand Management

    Jean-Noël Kapferer
    Springer International Publishing
    Ebook
    Sofort lieferbar

    Presenting some of the most significant researchon the modern understanding of luxury, this edi...

    Unser bisheriger Preis:ORGPRICE: 187,23 €

    Jetzt 181,89 €
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  11. The Artification of Luxury Fashion Brands

    The Artification of Luxury Fashion Brands

    Marta Massi
    Springer International Publishing
    Ebook
    Sofort lieferbar

    Despite being vastly different both socially and economically, art and fashion are incr...

    69,54 €
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