che-chandler.de

Positioning

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Positioning

Vorteile auf einen Blick- Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert- D...

The 22 Immutable Laws of Marketing

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and ...

Differentiate or Die

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

Marketing Warfare

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--...

Der Geist und das Greenhorn

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir ...

Differentiate or Die

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

Positioning

Positioning: The Battle for Your Mind, 20th Anniversary Edition

"e;Ries and Trout taught me everything I know about branding, marketing, and product manageme...

Der Geist und das Greenhorn

Making of a Name

How do brand names differ from other names, and what goes into making a good name great and a bad...