Edward Bernays (1891-1995) gilt als Vater der Public Relations. Bernays machte nicht nur das Werk...
With politics taking centre stage due to the US presidential election, the time is perfect for a ...
This anthology of hard-to-find primary documents provides a solid overview of the foundations of ...
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Reprint of a seminal 1928 work from the father of public relations and modern political spin
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The father of public relations looks back on a landmark life spent shaping trends, preferences, a...
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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed ...
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Whilst the greatest effort has been made to ensure the quality of this text, due to the historica...
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"e;Crystallizing Public Opinion"e; is Edward Bernay's pioneering work on the topic of pub...
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Edward Bernays’ 1923 classic Crystallizing Public Opinion set down the principles that corporatio...
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Famed as "e;the father of public relations,"e; Edward Bernays pioneered the technique of ...
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