The once predictable world of business (B2B) marketing is changing. It is now a complex and chall...
Unser bisheriger Preis:ORGPRICE: 51,46 €
Why should and how can organisations manage their reputations? All organisations, the executives ...
Unser bisheriger Preis:ORGPRICE: 56,47 €
Essentials of Marketing Communications offers a concise and student-friendly introduction to the ...
Unser bisheriger Preis:ORGPRICE: 56,40 €
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning...
Unser bisheriger Preis:ORGPRICE: 48,71 €
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning...
Unser bisheriger Preis:ORGPRICE: 48,71 €
The book covers advertising from top to bottom, including the history and development of the adve...
Unser bisheriger Preis:ORGPRICE: 56,31 €
The new edition of Marketing Communications delivers a rich blend of theory with examples of cont...
Unser bisheriger Preis:ORGPRICE: 55,66 €
The new edition of Marketing Communications delivers a rich blend of theory with examples of cont...
Unser bisheriger Preis:ORGPRICE: 55,55 €
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and ...
Unser bisheriger Preis:ORGPRICE: 56,09 €
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and ...
Unser bisheriger Preis:ORGPRICE: 56,40 €
Support your students' understanding of the methods and issues surrounding Marketing Communications.