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Handbook of Brand Relationships

Brand relationships are critical because they can enhance company profitability by lowering custo...

IR Playbook

This fully updated new edition is a comprehensive guide to interventional radiology (IR) for medi...

Handbook of Brand Relationships

Brand relationships are critical because they can enhance company profitability by lowering custo...

Brand Admiration

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and co...

Brand Admiration

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and co...

Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly comp...

IR Playbook

This textbook offers a comprehensive guide to interventional radiology (IR) for medical students,...

Thyroid Radiofrequency Ablation