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  1. Tourism Sensemaking
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    Tourism Sensemaking

    Arch G. Woodside
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    Accurate and useful assessment of tourism market opportunities, network behavior, and tourism des...

    Unser bisheriger Preis:ORGPRICE: 112,77 €

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  2. Luxury Fashion and Culture
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    Luxury Fashion and Culture

    Eunju Ko
    Emerald Group Publishing Limited
    Ebook
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    "e;Luxury Fashion and Culture"e; focuses on the study of how humans use high quality, hig...

    Unser bisheriger Preis:ORGPRICE: 127,89 €

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  3. Creating and Managing Superior Customer Value
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    Creating and Managing Superior Customer Value

    Michael Gibbert
    Emerald Group Publishing Limited
    Ebook
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    "e;Superior Customer Value"e; (SCV) advances theory and offers new tools useful for measu...

    Unser bisheriger Preis:ORGPRICE: 101,44 €

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  4. Tourists’ Behaviors and Evaluations
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    Tourists’ Behaviors and Evaluations

    Metin Kozak
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    The authors propose that complexity theory holds great promise in improving understanding of gues...

    Unser bisheriger Preis:ORGPRICE: 124,51 €

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  5. Tourists’ Perceptions and Assessments
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    Tourists’ Perceptions and Assessments

    Metin Kozak
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    The volume advances theory on hospitality meanings from both conscious and unconscious processing...

    Unser bisheriger Preis:ORGPRICE: 126,40 €

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  6. Advances in Culture, Tourism and Hospitality Research
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    Advances in Culture, Tourism and Hospitality Research

    Arch G. Woodside
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    This volume provides useful answers to the following questions: how do tourists go about seeking ...

    Unser bisheriger Preis:ORGPRICE: 98,86 €

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  7. Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
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    Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

    Arch G. Woodside
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    This accessible field guide covers practical steps and contributes to behavioral theory by report...

    Unser bisheriger Preis:ORGPRICE: 123,48 €

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  8. Field Guide to Case Study Research in Tourism, Hospitality and Leisure
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    Field Guide to Case Study Research in Tourism, Hospitality and Leisure

    Kenneth F. Hyde
    Emerald Group Publishing Limited
    Ebook
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    This field guide provides methods and studies on how-to-do case study research in natural setting...

    Unser bisheriger Preis:ORGPRICE: 137,91 €

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  9. Market-Driven Thinking
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    Market-Driven Thinking

    Arch G. Woodside
    Taylor and Francis
    Ebook
    Sofort lieferbar

    Market-Driven Thinking provides a useful mental model and tools for learning about how executi...

    Unser bisheriger Preis:ORGPRICE: 83,21 €

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  10. Deep Knowledge of B2B Relationships Within and Across Borders
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    Deep Knowledge of B2B Relationships Within and Across Borders

    Roger Baxter
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    Relationships of individual and groups among three-plus firms represent the cornerstone concept i...

    Unser bisheriger Preis:ORGPRICE: 155,37 €

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  11. Business-to-Business Brand Management
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    Business-to-Business Brand Management

    Mark S. Glynn
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and ev...

    Unser bisheriger Preis:ORGPRICE: 142,22 €

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  12. Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
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    Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

    Carol M. Megehee
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    Volume 3 examines how research tools affect theory advances in culture and tourism research. Usin...

    Unser bisheriger Preis:ORGPRICE: 118,14 €

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