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Positioning

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Positioning

Vorteile auf einen Blick- Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert- D...

The 22 Immutable Laws of Marketing

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and ...

Marketing Warfare

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--...

Positioning

Positioning: The Battle for Your Mind, 20th Anniversary Edition

"e;Ries and Trout taught me everything I know about branding, marketing, and product manageme...

War in the Boardroom

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between manag...

Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...

22 Immutable Laws of Marketing

Two world-renowned marketing consultants and bestselling authors present the definitive rules of ...

22 Immutable Laws of Branding

This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...

Origin of Brands

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...