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Feminists, Feminisms, and Advertising
ISBN-13:
9781498528276
Veröffentl:
2017
Seiten:
408
Autor:
Kim Golombisky
eBook Typ:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
Acknowledgments
Part 1: Histories of Feminists, Feminisms, and Advertising
Chapter 1: Introductory Remarks on the Advertising Business and a Community of Feminist Scholars Making Advertising Their Business
Peggy Kreshel
Chapter 2: Women versus Brands: Sexist Advertising and Gender Stereotypes Motivate Transgenerational Feminist Critique
Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman
Chapter 3: The Entangled Politics of Feminists, Feminism, Advertising, and Beauty: A Historical Perspective
Dara Persis Murray
Chapter 4: “Don’t You Love Being a Woman?” Advertising, Empowerment, and the Women’s Movement
Ann Marie Nicolosi
Part 2: Encoding: Feminist Critiques of Advertising Professionals and Practices
Chapter 5: Black Women and Advertising Ethics: A Womanist Perspective
Joanna L. Jenkins
Chapter 6: “What’s Wrong, You Can’t Take a Joke?” Advertisers’ Defenses of Images of Violence against Women in Their Ads, 1979–1989
Juliet Dee
Chapter 7: Exceptional Exemplars: Practitioners’ Perspectives on Ads that Communicate Effectively with Women and Men
Kasey Windels
Chapter 8: The Creative Career Dilemma: No Wonder Ad Women Are Mad Women
Karen L. Mallia
Chapter 9: Exporting Gender Bias: Anglo-American Echoes in Swedish Advertising Creative Departments
Jean M. Grow
Part 3: Decoding: Feminist Analyses of Intersectional Advertising Audiences
Chapter 10: Engaging in Consumer Citizenship: Latina Audiences and Advertising in Women’s Ethnic Magazines
Jillian M. Báez
Chapter 11: “You Get a Very Conflicting View”: Postfeminism, Contradiction, and Women of Color’s Responses to Representations of Women in Advertisements
Leandra H. Hernández
Chapter 12: Social Exclusion and Gay Consumers’ Boycott and Buycott Decisions
Wanhsiu Sunny Tsai and Xiaoqi Han
Part 4: Professional Development: Historiography and Biography
Chapter 13: The Curious Story of Home Economics’ Contribution to Women’s Careers in Advertising, 1940s to 1960s
Kimberly Wilmot Voss
Chapter 14: A Woman’s Place: Career Success and Early Twentieth Century Women’s Advertising Clubs
Jeanie E. Wills
Chapter 15: Closing Arguments: A Feminist Education for Advertising Students
Kim Golombisky
About the Editors and Contributors
Part 1: Histories of Feminists, Feminisms, and Advertising
Chapter 1: Introductory Remarks on the Advertising Business and a Community of Feminist Scholars Making Advertising Their Business
Peggy Kreshel
Chapter 2: Women versus Brands: Sexist Advertising and Gender Stereotypes Motivate Transgenerational Feminist Critique
Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman
Chapter 3: The Entangled Politics of Feminists, Feminism, Advertising, and Beauty: A Historical Perspective
Dara Persis Murray
Chapter 4: “Don’t You Love Being a Woman?” Advertising, Empowerment, and the Women’s Movement
Ann Marie Nicolosi
Part 2: Encoding: Feminist Critiques of Advertising Professionals and Practices
Chapter 5: Black Women and Advertising Ethics: A Womanist Perspective
Joanna L. Jenkins
Chapter 6: “What’s Wrong, You Can’t Take a Joke?” Advertisers’ Defenses of Images of Violence against Women in Their Ads, 1979–1989
Juliet Dee
Chapter 7: Exceptional Exemplars: Practitioners’ Perspectives on Ads that Communicate Effectively with Women and Men
Kasey Windels
Chapter 8: The Creative Career Dilemma: No Wonder Ad Women Are Mad Women
Karen L. Mallia
Chapter 9: Exporting Gender Bias: Anglo-American Echoes in Swedish Advertising Creative Departments
Jean M. Grow
Part 3: Decoding: Feminist Analyses of Intersectional Advertising Audiences
Chapter 10: Engaging in Consumer Citizenship: Latina Audiences and Advertising in Women’s Ethnic Magazines
Jillian M. Báez
Chapter 11: “You Get a Very Conflicting View”: Postfeminism, Contradiction, and Women of Color’s Responses to Representations of Women in Advertisements
Leandra H. Hernández
Chapter 12: Social Exclusion and Gay Consumers’ Boycott and Buycott Decisions
Wanhsiu Sunny Tsai and Xiaoqi Han
Part 4: Professional Development: Historiography and Biography
Chapter 13: The Curious Story of Home Economics’ Contribution to Women’s Careers in Advertising, 1940s to 1960s
Kimberly Wilmot Voss
Chapter 14: A Woman’s Place: Career Success and Early Twentieth Century Women’s Advertising Clubs
Jeanie E. Wills
Chapter 15: Closing Arguments: A Feminist Education for Advertising Students
Kim Golombisky
About the Editors and Contributors