Beschreibung:
Manual of Digital Museum Planning explains how to plan, build and successfully manage the electronic architecture that houses your institution in the 21st century. Here is the companion museum staff and leadership are looking for to help develop museums in and for the digital age.
The Manual of Digital Museum Planning is a comprehensive guide to digital planning, development, and operations for museum professionals and students of museums studies and arts administration.
In the tradition of Lord Cultural Resource’s renowned manuals, this book gives practical advice on how digital can enhance and improve all aspects of the museum.
With chapters written by experienced professionals working at leading institutions such as the British Museum, the Metropolitan Museum of Art, the Indianapolis Museum of Art, Bristol Culture, the Canadian Museum for Human Rights, and others, The Manual of Digital Museum Planning is an easy-to-understand, step-by-step guide for anyone planning a new museum, a museum expansion, or a new project in the Digital Age.
- Part 1 explains how digital technologies are transforming museums
- and their value proposition
- Part 2 explores how adopting a user-centric, omnichannel approach creates new relationships between museums and communities
- Part 3 offers a guide to integrating digital into the workflow of museums- from data analytics, to user experience design to project management
- Part 4 identifies the business models, infrastructure and skills and competencies for the digital museum,
Each chapter culminates in ‘summary takeaways’ for easy recall, and key words are defined throughout. A glossary and reference list are also included as an accessible resources for readers. List of Figures and Tables
Preface
Gail Dexter Lord and Barry Lord
Introduction
Ngaire Blankenberg and Ali Hossaini
Section One: A new value proposition for museums in the Digital Age
Chapter 1: Discovering a New Kind of Dialogue
Chris Michaels
Chapter 2: The Omnichannel Museum
Ali Hossaini
Chapter 3: Making It Personal: Putting data at the heart of your museum
Rob Stein
Section Two: Transforming the way we relate to our community
Chapter 4: Social Media and Audience Development
Ngaire Blankenberg
Interview with Alex Espinós and Gloria Castellví: Follow Me, Growing Your Twitter Community
Chapter 5: Analytics
Katie Moffatt
Interview with Mark Pajak: A Head for Numbers
Chapter 6: Museum Learning in the Digital Age
Ngaire Blankenberg
Chapter 7: New Frontiers in the Visitor Experience
Lisa Wright
Interview with Jake Barton: Digital Pen at the Cooper Hewitt Museum
Interview with Jessica Doig: Planning New Technologies
Section Three: Transforming the way we work
Chapter 8: Content for Every Channel
Ali Hossaini
Chapter 9: The pursuit of efficient relevance: An Enterprise Content Management System
Corey Timpson
Chapter 10: Digital Collections Management
Edward Purvis
Interview with Pam Babes: Using Volunteeers for Digitization Projects
Chapter 11: Digital Project Management
Rachel Clements Walker
Interview with Adam Patron: Agile Projects at the Metropolitan Museum of Art
Interview with Eileen Wills: Digital Projects in Museums
Chapter 12: User Experience Design
Marco Mason
Section Four: Resilience and Sustainability
Chapter 13: Digital and Museum Organization
Ngaire Blankenberg
Chapter 14: IT Infrastructure
Ali Hossaini
Interview with Kevin Cunningham: Developing Flexible Infrastructure for the 21st Century Museum
Chapter 15: Digital Revenues
Ngaire Blankenberg and Ali Hossaini
Afterword: Clicks & Bricks
Ali Hossaini
About the Authors
Glossary
Bibliography